Mobile marketing can be quite confusing. There are also so many ways that somebody can promote their business via mobile devices. With so many different options and possibilities, it can be difficult to choose a starting point. Use the following tips to get started.
Do not message your customers randomly. Respect your customers’ attention by always giving them useful content when you send out messages. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers want information, not funny texts that they would normally get from a lose friend.
Have QR codes on your printed ads for the more tech-savvy consumers. This is an easy way for people with smart phones to access your website and/or coupons. Have the codes printed on posters, brochures, business cards and catalogs. If a customer is interested, the QR code is an easy way for them to learn about your business.
Set the times that your MMS text messages are sent to your customers for normal business hours. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
Make sure that a mobile marketing campaign is effective before starting a new one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Apply the same formula to design a better campaign.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
Just like your regular business website, your mobile site should be search engine optimized. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
All mobile marketing techniques share some basic rules, though the specifics vary. Specifically, the differences arise in how the technical aspects are executed. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
